Social Computing Behavior = Different Types of People Who Connect Via Different Types of Social Networks
This concept began a few years ago with one of my favorite books on the digital world and social media – Groundswell. The concept of social computing behavior is understanding who your target market is and then how they like to communicate. For example -there are the early adapters or influencers who are the leaders – using the newest technology – then there are those – that are spectators – who might like to read blogs -but don’t comment yet they too are engaged. Creating platforms that focus on the variety of people and they way they like to connect – is how you are going to – connect.create.cultivate – a relationship with your customers.
This mindset from my perspective – is sure to provide you with a way to connect not only your target market – but also connect all of the social networks that you participate. You can ensure that you include all of the different types of communicators in a way that is authentic and true to them. I came across an article today that talks about a bakery business, that has done just that. They have connected several of the social networks they participate – so that they include everyone – where they most like to reside. Clever. The article comes from a blog Marketingsherpa and is written by Adam T Sutton. The company Panna Dolce is located in Chicago, Ill. For all you dessert lovers out there, they specialize in macaroons!
The results are pretty impressive. They say that “The team estimates 35% of ecommerce sales come from referral traffic from social networks. That number jumped to about 50% during Valentine’s Day. Also, the team’s work is earning them valuable business contacts.”
If you think about it – it really comes back to the basics. Some people love to text or email. Others like to communicate via social networks and then there are those like me – that still like to pick up the phone. I know myself I tend to try and communicate with people in the way they like to engage – for ease of connection and relationship building too. Many businesses have yet to grasp this multi-pronged approach. How many ways are you engaging with your customers?
- Best Nicole