Check out the recent article featured on the Cybertegic Blog proclaiming the awesomeness of our wonderful ecommerce solution provider, Volusion.
Tuesday, April 27, 2010
A Good Ecommerce Solution Platform Helps in Increasing Sales
Venturing online through ecommerce is probably one of the best ways to get ahead of the game, especially now that more and more people are into online shopping. However, before taking the plunge, one must consider the ecommerce solution platform to use, the ecommerce website design, and the online marketability factor of the venture.
An ecommerce website will not work without the proper ecommerce solution platform, and the ecommerce business will not take off without doing the proper internet marketing services.
Take the story of PannaDolce.com, an online bakery, for example:
Panna Dolce opened up an online bakery and chose the ecommerce platform, Volusion. Much to their surprise, the sales from their ecommerce website have been doubling week after week.
Their success can be attributed to the ecommerce platform Volusion, due to its social networking components. The Volusion ecommerce platform makes it possible for online shoppers to share their favorite products with their peers on more than 225 social media outlets. The “Social Store Builder” and “Add this” features of Volusion allows any retailer to sell their products directly on MySpace and Facebook, at the same time adding product-sharing capabilities on hundreds of social networking sites.
Through Volusion, the company enjoys an active presence on YouTube, Facebook, Twitter, Flicker, Yelp, Vimeo, and more. According to Panna Dolce’s co-owner, Katharine Greis, around 35% of their orders come from these popular social networking sites. Along with integrated search engine optimization services, their site has reached higher exposure levels and will continue to reap the benefits in the long run.
You too can achieve the same results Panna Dolce has, or perhaps even more. All it takes is choosing the right ecommerce platform for your business. Combine it with expert ecommerce website design services and the right mix of internet marketing services, your ecommerce venture will surely be yielding exponential returns.
Hello loyal Panna Dolce blog readers! Apologies for the break in blog communications but it has been a busy time here at Panna Dolce. We are working on many top secret projects, baking experiments and working to spread macaron joy across the land. Look to the blog over the coming weeks for exciting news and announcements.
I wanted to bring you this feature below from InternetRetailer.com discussing the advantages of leveraging social networks to boost sales.
Isn’t technology wonderful delicious?
Click here to download a copy of your very own.
E-commerce platforms offer retailers new social and mobile features
E-commerce platforms continually add new features, and some of the recent innovations enable retailers to better reach consumers through mobile devices and social media sites, says Brian Walker, senior analyst, e-commerce, at Forrester Research Inc.
He will talk about changes in e-commerce platform technology in a session entitled “What top execs need to know about the future of e-commerce platforms.”
“Platforms are enabling the transition from channel-specific interactions to multichannel commerce and mobile commerce,” Walker says. “And e-commerce platforms are central to realizing a return on investment from social media initiatives.”
Some retailers are getting the message, he says. In March, for instance, specialty gift shop PannaDolce.com said that 50% of its orders for the Valentine’s Day shopping period were driven by sales on social media sites. The retailer uses an e-commerce platform that enables consumers to share favorite products with friends on more than 200 social media outlets. The retailer also gives baking tips on its blog. Why the editors asked Brian Walker to speak:
Brian Walker frequently speaks to top executives on the effect that technology advancements, operational needs, and changing consumer behaviors have on the online retail industry. With expertise in b2c and b2b e-business within retail and online travel, Brian’s roles at Forrester span business and technology leadership.
Check out this shoutout from Smooth Weddings!
Just discovered these in the latest online wedding issue of My Daily Candy. Oh, my. When I saw these, my mouth started watering.
Wouldn’t these be fantastic little gifts for your wedding guests? I know I would love to receive these as I was departing the reception.
A fairly new company called, Panna Dolce, makes these airy, very French macarons. They come in myriad flavors from raspberry ganache to Key lime. They can be shipped anywhere around the world and you can even custom order them in your own colors and flavors. Another benefit – all their macarons are 100% gluten and wheat free.
Check them out and see if your mouth doesn’t start to water, too.
Click here to check out the recent feature on StrictlyWeddings.com about Panna Dolce. We’re thrilled to be featured on their blog. If you have never visited Strictly Weddings, it is an amazing resource for brides. It has ideas, examples and an elite list of vendors to make your special day a flawless event…
Let Panna Dolce Sweeten Up that Special Day
Panna Dolce specializes in bridal/wedding orders requiring personal customization as well as parties and events. Custom colors, flavors, and fillings are never a problem; they have even matched their macarons to the bride’s shoes – not an easy task. Using their online store, customers can personalize favors with message, photos, logos and monograms that serve as perfect mementos for any occasion.
Panna Dolce is the brainchild of three Chicago-based friends and partners, Katharine & Justin Greis and Lauren Robin. Katharine and Lauren run the baking and product development while Justin handles much the technology and marketing. The three friends came together in 2009 after a five year obsession with creating the perfect French Macaron! Their mission was to develop an authentic Laduree-style French Macaron that was true to its classic french roots yet resilient enough to ship cross-country. It took five long years, but they finally figured out the perfect recipe to make the macarons incredibly tender and delicious yet strong enough to handle the shipping process to any corner of the U.S. Each piece of perfect pillowy culinary art explodes with flavor. Flavors such as Key Lime, Almond Butter and Strawberry Jelly, and Chocolate Caramel Marshmallow headline their collection and have drawn a cult following of macaron devotees. Panna Dolce does not skimp on quality. They only use the finest ingredients and bake each macaron to-order to maximize shelf life.
Along the way, Katharine and Lauren invented three cookie recipes (Chocolate Chip Oatmeal Raisin Walnut, White Chocolate Macadamia Nut Cranberry and Toffee Pretzel Peanut Butter Crunch) and a Brownie (called The Brownie to End All Brownies) too good to keep secret.
You can find Panna Dolce online at PannaDolce.com as well as Twitter and Facebook. You can also check out some of their event photos and favor examples on their blog or at Flickr.com. Chicagoans can also find Panna Dolce at your local Goddess and Grocer store in Bucktown, Gold Coast and Elston.
For more information please contact Lauren Robin.
